I am not blue.

I don’t know if you noticed, but I don’t use blue on the Stellar website. I wouldn’t be surprised if you didn’t notice, but now that I’ve brought it up…would you like to know why?

Well, blue’s my favorite color.

And now you’re probably asking yourself something like, “why the hell aren’t you using blue, you idiot?”

Well, the principle is simple: my website isn’t for me. It’s for everyone else but me. Just like your site isn’t really for you. And by not using the color blue, I remind myself of that core concept.

And you may not be all that interested in my color scheme, but the colors on my site don’t really exist beyond the web – in the real world.


So, I live and create in the digital world. That’s what my website colors symbolize. That and the idea that pure colors represent pure thinking.

So, why should you care? Because the website colors we use should have meaning behind them. Dark, pale, pure, monochromatic. What colors are your peers using? There’s a reason behind all the decisions a designer makes when crafting a website.

That’s it. That’s all I wanted to share.

Keep using the colors you’ve always used.

Or…maybe think a bit deeper about the reasons behind your use of website colors.


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