Pharma Web Design for Cambridge Drug Hunters
New website for oncology, inflammatory disorders and rare diseases startup.
Website project overview
“If you don’t have a website, you don’t exist.”
At least that’s the way it feels if you’re a biopharma startup.
So a very common pain point we see for biopharma startups is a request to get a minimum site up as quickly as possible. By quickly launching a smaller site, clients have a few months to gather text and headshots or wait for the latest data set.
The challenge is to figure out what can be accomplished within a few weeks. Sometimes that’s as easy as repurposing content from a pitch deck and pushing everything else to a Phase II of the website.
It’s even possible to pull together a single landing page and launch it over a weekend. Just remember: at minimum, site visitors need an overview of your scientific focus and want to know who’s behind your novel science.
And once you ‘exist’, you can breathe easy and start to think objectively about what makes your startup distinct and eventually flesh out your messaging with more detailed information like a timeline for your origin story and a news page.
A very common pain point for biopharma startups is to get a minimum site up as quickly as possible. Just remember: at a minimum, site visitors need an overview of your scientific focus and want to know who’s behind your novel science.
In this case, the design phase was completed in two meetings in three days.
That’s fast. And it worked because the client was willing to prioritize the pharma web design makeover.
While the new design was being turned into a working WordPress site, the project manager gathered content like bios and press releases. That way, when the development phase was complete, the content was ready to be dropped in.
One essential difference that sets the Apollo Therapeutics website apart is there aren’t any cheesy stock images. Actually, there are no major images on the entire site. The result is a website with only brief chunks of text – and very few links. By intentionally minimizing the content and clicks, the user’s cognitive load is greatly reduced. This makes the whole website easy to understand with just a few, clear ways to interact with Apollo.
This is what makes a custom pharma web design so interesting: the designer makes a website that’s a unique reflection of the founders’ unique vision and values.
The website’s real punch comes from simplifying the design to one vibrant accent color and virtually no images. It’s the complete opposite of other biotechs. The new website builds user confidence through brief bios and partner logos instead of distracting site visitors with animations or dramatic visuals.
One form of interactivity added in Phase II is the timeline. It allows Apollo to tell their origin story without having to write tons of text. The timeline features snippets, each assigned it to a specific date. Site visitors can browse small chunks of information instead of being overwhelmed by several paragraphs of text.
The final solution – though it looks simple – is exactly what the founders wanted to make Apollo stand out. And by using a phased approach, the project was immediately depressurize for the client. They got instant results and then had time to figure out how to tell their story.
Is your biopharma looking for an instant website, but are nervous about the time it will take to work through the details? Let’s talk! We can walk you through a phased approach that gives your biopharma startup an instant website and extra time to build out the rest of your new website at your own pace.