hands holding life science web design on tablet

Life Science Web Design for Prostate Radiotherapy Startup

$80M in Series A funding for a new oncology, inflammatory disorders and rare diseases startup.

Website project overview

Industry
Biopharmaceutical

Client
Convergent Therapeutics

Solution
Web Design, Illustration

Most pharma startups hire a life science web design agency before they have their clinical data in hand.

But sometimes startups already have extremely promising clinical. Those folks really need to get a website up and going pronto.

Such was the case with Convergent, a radiotherapy startup focused on prostate cancer, founded by two colleagues with decades of experience – a former Chairman of Medicine at Memorial Sloan Kettering Cancer Center and a Professor Emeritus of Urology at Weill Cornell Medicine.

The founders recognized the opportunity, they just needed a website to help them get funding to fully realize the impact of their novel science.

Life Science Web
Design Challenge

The life science web design challenge was pretty simple: capture the knowledge of two brilliant scientists – with one tiny little catch: neither of them had any experience in startups or websites.

Turns out, what they needed was someone with a unique skill set:

But where to start? 

A competent web designer knows how to make websites, but doesn’t necessarily know what content needs to be on each page. And a founder knows their science inside and out, but has no idea how to make a website that makes Google and site visitors happy. 

Ultimately, the secret to success is collaboration and trust.

The scientists needed a process of writing text or gathering images that was stress-free and would flex to each team member’s preferred creative style. Some folks like to email content and edits, others use Google Docs while still others prefer one-on-one Zoom editing sessions. 

In the end, the goal for the new website was to attract Series A funding by explaining how innovations in radiotherapy can provide a more effective prostate cancer therapy.

The scientists needed a process of writing text and gathering images that was stress-free and would flex to each team member’s preferred creative style.

Life Science Web
Design Solution

Since this was a startup in a hurry, the first objective was to get a landing page live so Google would start indexing it. In a matter of days, a simple landing page was live with a dramatic main image, logo and headline. 

The next step was to flesh out the rest of the website, page by page.

And the easiest way to do that was to draft each new web page with placeholder text and images, then discuss it in a one-on-one Zoom meeting. This allowed us to move quickly, make changes on-the-fly or determine that certain parts of the page require more thinking and/or feedback. 

Since the new site was live, we had the ability to grow the site week by week. We added new pages with minimal content, then added sections as they were approved. The advantage is, over the course of a few months, Google interpreted that activity as an actively growing biotech – which in turn, helped them rank higher and higher in the search results as the weeks went by.

As the life science web design grew, so did the client’s team. As different team members became involved, the creative process adapted to each new person’s particular style. The ability to keep the project on track with new team members instilled a level of trust that allowed the co-founders to dish off the website and refocus their attention on other areas of the startup.

prostate radiotherapy startup webpage on a laptop

The new site uses clear, bold headlines, short paragraphs of text and dramatic graphics to inform site visitors without overwhelming them with tons and tons of text. This provides an optimal user experience which shows you’re more than scientists – you know how to run a business and communicate to investors, scientist, patients, etc.

One common aspect of life science web design that startups struggle with is how to show their novel process. An experienced biopharma website designer can help by simplifying complex processes by adding subtle interactivity that works on all devices. For instance, revealing hidden text on hover allows you to double the amount of content while minimizing congestion.

If you’re a startup founder and needing help attracting investors, reach out to Stellar. We can definitely help – and make the process quick, flexible and enjoyable!

Need help with your life science web design project?

multi-colored PSMA before ligand binding
Pop Art

Scientific models are like modern art: abstract, colorful and fascinating. In this case, the original prostate model was just white. That’s not nearly interesting enough.

In order to show the relationship of how the radioantibody and radioligands interacted with the prostate specific membrane antigen, sections were colored.

Science – like art – is memorable when you make it compellingly beautiful.

popup modal of oncology researcher bio
Bio's Bios

Your biopharma needs bios. That’s because site visitors want to know who’s behind your novel science.

They need to be reassured your team is stacked with experts. Not too much text, just a few paragraphs will do.

Are your bio’s bios brief and impressive?

prostate cancer cells and antibodies in a web layout
Zoom Meeting

Science is fascinating – and the imagery you use should be, too. 

One way to capture your site visitor’s attention is to zoom into your science with colorful stock images. In this case, an antibody was enlarged and placed over a gradient blue background with several other blurry antibodies to give a sense of space.

Do you combine stock images to introduce your novel science an unusual way?

radioantibody antigen and cancer cell mechanism of action
Hover Craft

Novel science is hard to explain, but some great graphics can make it so much easier to understand. 

In this case, scientific illustrations are ordered in an A, B, C, D sequence. A well-crafted website takes advantage of interactivity – when a user hovers over each image, extra information appears in a tinted panel.

Is your process simple, elegant and interactive?

phase II clinical efficacy chart showing best PSA % change
Color Spectrum

Most biotech founders aren’t really aware of how quickly their brand needs to change during startup. Often times, the process of making a website is the first time the logo and brand are ‘released into the wild’. 

It may make sense to adapt your legacy graphics to a new, cleaner color palette. In this case, a rainbow chart was changed to shades of blue to make the overall effect of the brand more cohesive. 

layout for clinical stage biotechnology cancer cell radiotherapy
Hero Image

Novel science is breathtaking. The main image on your biotech Home page should be, too. 

The term for a big, main image at the top of nearly every biotech Home page is “hero image”. Think of it as the the most powerful image you could show visitors if they could see only one. 

Is your hero image relevant and dramatic?

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