Holy brand color, Batman!

Alright. Here’s the deal. Most biotech founders and leaders think their brand should never be fiddled with. Like it’s holy or something, right? And that’s a pretty good rule to follow because consistency’s a good thing. You don’t want mismatching logos, colors or fonts. But it can also be a mistake if you’re too rigid […]

Big numbers = eye catchers.

Whenever I do a biotech website makeover, I start it with a kickoff meeting. It’s my chance to get curious and ask a bunch of questions. And two questions I ask every time are: what’s your claim and what’s your proof? What I’m looking for is some sort of persuasive argument. Now we all know […]

I am not blue.

I don’t know if you noticed, but I don’t use blue on the Stellar website. I wouldn’t be surprised if you didn’t notice, but now that I’ve brought it up…would you like to know why? Well, blue’s my favorite color. And now you’re probably asking yourself something like, “why the hell aren’t you using blue, […]