Biotech Website Makeover for RNA Genomics Company
RNA gene sequencing biotech in San Diego, CA gets a new e-commerce website.
Website project overview
E-Commerce Website Design + Icons
This RNA gene sequencing company based in San Diego, CA, needed a biotech website makeover in order to educate scientists about RNA gene mapping.
The existing website did not reflect their expertise in helping biopharmas and academic researchers identify and map RNA genes. In addition, they wanted to upgrade their e-commerce functionality with a new website that allowed Eclipse to convey – simply and beautifully – the quality and depth of their data.
Before tackling the website redesign, the challenge was to understand Eclipse’s primary audience: scientists with tremendously varied scientific expertise. These scientists make decisions on numbers and statistical validation and require efficient experiments and reliable data.
And while that’s not a massive revelation in and of itself – the breakthrough was that Eclipse needed to educate scientists. That’s when the lightbulb went off: the site needs to be much less dense with statistics and much more inviting, simple and scannable. Scientists want to quickly find educational information that will help them in their research efforts.
Ordering RNA sequencing kits was not an easy process. The client needed an improved order management solution to provide a seamless e-commerce purchasing experience.
Our digital agency has expertise in biotech website makeovers. Our team of designers, writers, and developers create bespoke websites that focus on creating a building a bridge to your target audience.
To put it another way, biotech website makeovers are a team sport.
And the folks at Eclipse were very enthusiastic and collaborative team players. They contributed to the strategy and structure of the site, as well as scientific charts and data for the new website.
The homepage of the new website immediately lets viewers know Eclipse is a pioneer in its field by using bold designs and clearly stating its value proposition. Visitors can explore the site and read about Eclipse’s product offerings in a language that is informative and accessible, regardless of their depth of RNA-specific knowledge.
And for investors or scientific peers, the new website shares key details of their current research in an easy-to-read manner. Throughout the site there are call-to-action sections to invite site users to reach out and begin their customer journey with Eclipse.