Biotech Poster Series for Big Pharma
Big Pharma gets a poster series for event.
Website project overview
Industry
Biopharma
Client
Sunovion
Solution
Poster Series
Big pharmas.
They have big numbers:
- $82.7B market cap
- 53,900 employees in 16 global locations
- 1,288 assent in the pipeline
And big pharmas need big communications teams because there’s tons of information to push out.
So, that typically leads to big budgets, right?
Not necessarily. Some big pharmas prefer to keep things lean. Their small in-house comms team relies on agencies or freelancers to fulfill the bulk of their projects.
So, what happens when a biopharma’s lean approach needs to try something new? Or feels the need to revitalize the brand? Who’s around to take the ball and run with it?
That’s exactly what happened when Sunovion reached out to Robbie Moore. They needed someone who could bring clarity and innovation to their biotech poster series – while working independently (they didn’t have the bandwidth for supervision) and on a tight budget – both in terms of hours and turnaround.
Biotech Poster
Series Challenge
Every big biotech wants an attractive corporate culture. And an important part of building that culture is projecting innovation and excitement.
In order to make some headway with their corporate culture, the decision was made to try something new: a poster series to build excitement around a reception for a visiting board member. They’d used the company intranet to promote similar events in the past, but wanted to trigger more employee engagement. And since this was a new idea, the investment was limited in terms of time and money.
The challege: there was no one in-house to design the posters. On top of that, the in-house project manager didn’t even have time to chat about the project. But they did want it to be exciting and possibly be the seed for rejuvenating the brand.
Turns out, the biotech poster series was the perfect opportunity for exploration. Posters are simple like billboards. The consist of a few words, one dominant image and a logo. The series provided the ultimate challenge: distill a big pharma brand down to its bare essentials and then infuse drama and energy.
Biotech Poster
Series Solution
The solution reimagines the logo as the focal point of renewal and celebration. The logo was deconstructed and reassembled with colorful gradients into a ‘bloom’. The motif can be interpreted as either a colorful blossom or exploding fireworks. Either way, the colorful reinterpretation of the logo infuses drama and energy.
In addition, the faint background swoosh seen in each of the posters is taken from the seven swooshes within the logo to add another layer of expression. The swoosh adds energy and flow, and reinforces the visual connection to the brand.
The solution reimagines the logo as the focal point of renewal and celebration. The logo was deconstructed and reassembled with colorful gradients. The motif can be interpreted as either a colorful blossom or exploding fireworks.
The bold use of color was intentional. Color interrupts and excites. The bright, vibrant colors in the biotech posters attract the eye and commands attention. And by changing the dominant color from poster to poster, the employees are surprised and reminded of the upcoming event.
Since this was an internal facing announcement, employees recognized the bloom’s visual connection to the logo. It was visual shortcode specifically for insiders to announce an event in a new, unexpected and beautiful way.
Big biopharmas generate hundreds of comms projects every year. It’s common to be so busy cranking out projects that you don’t have time to think. Sometimes the smallest throwaway projects are the ones provide the biggest opportunities to explore new directions – even trigger an unrecognized desire to redefine an entire brand to reflect courage and exploration.
If you have a project in mind – a website, pitch deck or biotech poster series – consider Stellar. We love invigorating brands large and small.