
Biopharma CRO Website Design for Avastus PS
Contract Research Organization in Cambridge, MA gets bespoke website, photos and video.
Website project overview
Biotechnology, Biopharma
Client
Avastus Preclinical Services
Solution
Website Design, Illustrations + Icons
When it comes to biopharma CRO website design and marketing, contract research organizations (CROs) are unique birds.
Especially the smaller ones.
In a lot of ways, they’re like every other biotech in that they really benefit from niche-specific (biotech) agencies. On the other hand, they often need a full compliment of services beyond just a website makeover. That requires a larger agency to provide things like:
- organic SEO or paid search to help them show up in local Google searches
- custom photos or videos to make their facilities/people look squeaky clean and inviting
- integrated collateral projects like email blasts or custom directions/maps to get people to swing by and check out their facilities
And the most important thing a smaller CRO needs is an experienced creative director – someone who’s successfully managed complex integrated digital marketing campaigns.
Biopharma CRO
Website Redesign
Challenges
Biopharma CRO
Website Redesign
Solution
As with all biopharma website redesign projects, everything start with the kickoff call.
The kickoff is when we do a deep dive into the client’s problem. In this case, realized very early on that we were going to require a bigger team. In addition to the core team of project manager, designer and developer, we needed:
- a local SEO expert to make sure the pages were optimized for local searches
- a video/photo team to shoot ‘day in the life’ shots of the CRO
- integrated collateral projects like email blasts or custom directions/maps to get people to swing by and check out their facilities
- a designer to make logo modifications
It’s common on a project with a big team, the client can lose their “voice.” But the client was involved throughout the entire process, from selecting the design from the three initial mockups, to overseeing the on-site video shoot to being trained on how to make updates to the site once it was launched.












Fortunately, since the different team members had worked on projects before, we were able to synchronize our activities so that all the parts came together on schedule. Photos were started early in the process so that then the developer was done with the custom website, he could just drop in the pictures. Likewise with the video – a placeholder was kept on the Home page hero so that the video could be dropped in at the last minute.
Interestingly, the site was launched six months prior to the COVID outbreak. By investing in the new site, they were in the ideal position to when many of the big pharmas started to question shipping their tests to China.
Stellar has the ability to handle complex projects with an on-demand creative team. Learn more if you need integrated biopharma CRO website design services.