Alright. Here’s the deal.
Most biotech founders and leaders think their brand should never be fiddled with. Like it’s holy or something, right?
And that’s a pretty good rule to follow because consistency’s a good thing. You don’t want mismatching logos, colors or fonts.
But it can also be a mistake if you’re too rigid when it comes to your biotech brand colors. And it’s super common to realize you need to tweak your colors once you start digging into a biotech website design makeover.
The most common reasons to tweak your brand colors are:
- they’re not accessible – in other words, the shade of blue you’re using needs to be just a tiny bit darker so people who are color blind can distinguish it
- that it could be navy and burgundy are personal favorites of the founder, but it’s generally a better idea for biotechs to stick to purer colors
- that the colors chosen look fine on computers and iPhones, but look muddy when printed
So, don’t be afraid to re-color your brand. Remember: you are in charge of your brand colors and it’s 100% OK and normal if they get tweaked from time to time.
