Biopharma Web Design for Clinical Stage Biotech
Skin disease-focused clinical-stage biopharmaceutical gets a website makeover.
Website project overview
There’s fast. Then there’s biopharma startup fast.
As a biopharma founder, you move quickly, ping-ponging from task to task, putting out fires in your quest to bring a new breakthrough therapy to market.
But for Nick France, the founder of Dermelix, fast took on a new meaning. He moved so quickly that within to weeks we manifested his vision and launched an initial website landing page. All so Dermelix – with a novel antenatal protein replacement therapy to treat Netherton Syndrome which affects ~100 babies worldwide a year – would have a website for World Rare Diseases Day.
Then he vanished – off to found another startup – replaced by a new CEO who’d flesh out the rest of the five-page starter site over the ensuing 10 weeks.
“If you don’t have a website, you don’t exist.”
That’s what Nick said in our kickoff meeting.
And all he had at that time was a logo and a pitch deck. So, the clear and obvious challenge was to get a website up and running really fast. And within a few days, a landing page was created and launched.
After that fire was extinguished, we had time to dig into the science and pull out what made Dermelix unique to potential investors. Dermelix is focused on delivering innovative treatments to patients suffering from rare genetic skin diseases with no currently available corrective treatments.
But what made Dermelix unique is they had an ethical charter and integrated patient access and advocacy from the very beginning. So, unlike other biopharmas, it was important to explain the science in a way that both scientists and patients could understand.
Any scientist can make an accurate website – but nobody wants to stay on it very long. A designer can create a website that’s beautiful, compelling and persuasive.
Dermelix needed their new website to accomplish two objectives:
First and foremost, site visitors need to know they’re in the right place. And since Dermelix is focused on Netherton Syndrome, the primary image is one of perspiration. This isn’t by accident. In a nanosecond, anyone can see the perspiration on the skin in the main image of the website.
But what’s the secret to making complex scientific information easy to understand? It all has to do with breaking content into chunks.
If the home page of your bitoech website has paragraph after paragraph of text about your science, you’re going to come across more like a research paper than a website. Everyone of us spends countless hours online, so we tend to tune out sites that are dense with text. This is known as cognitive overload.
By breaking up the text on the Dermelix website into headlines, sub-headlines and graphics, information is easier to scan. And it’s by carefully balancing the font sizes and weights and white space that the site visitor is presented with a more attractive and graceful presentation of your message.
And then there’s the beauty of science.
For a pharmaceutical company to truly stand out, it needs to show the inner beauty of its novel science. In this case, the close up of skin perspiring, combined with a gentle gradient and faint hexagon pattern show a thoughtful combination of science and art.
And throughout the site, the hexagon motif is repeated or slightly varied to reinforce the shape of the Dermelix logo – a very subtle way to creatively reinforce its brand.
Stellar designs websites for biopharma startups seeking their first round of funding. Learn more about how we can help you express the beauty of your novel science with a quick landing page or website.