Biomedical Website Design + eCommerce for Legacy Biotech
Legacy Biotech in Boston, MA gets a new biomedical website design and e-commerce makeover.
Website project overview
Website Design + e-Commerce Makeover
This legacy biotech based in Boston had dominated the U.S. cover slip and Petri dish market and they wanted to expand their online store to include tissue models and cells. They needed to update their biotech website design to build upon their well-established market and convince scientists about the efficacy of artificial tissue models.
Their existing websites – they had separate store and company websites – were difficult to update and didn’t match visually. As part of the makeover, both the main website and the e-commerce store would be combined into one seamless user experience. MatTek needed a digital agency to redesign their online presence to showcase their expertise and allow them to easily expand the site with new products.
The existing websites were difficult to navigate and confused pharmaceutical scientists and innovation directors. The brand experience created a dissonance and sowed seeds of mistrust for scientists already predisposed to look at artificial tissues as a risk to their experiments. A new biomedical website design would help reassure skittish scientists that MatTek’s science is reliable and a solid cost-effective option.
Though MatTek wasn’t first-to-market in the artificial tissue market, their products have been mentioned in 700+ peer review papers and 400+ patent references.
References are critical in validating the efficacy of artificial tissues. Research scientists and directors of innovation/discovery required evidence before considering artificial tissues in their testing. After all, there is a lot riding on the results of the tests and there is no wiggle room for fuzzy data in statistical validation.
The e-commerce store needed to be reorganized from the ground up, with new photos of the well plates, tissue models and cells. And the entire user experience needed to b frictionless, from reading about tissue models to supporting research to perusing the online offerings to purchase.
Stellar redesigns biotech websites of all shapes and sizes. We are used to building a cohesive, collaborative team with marketing directors and c-suite leadership by providing expertise in design, writing and development. The MatTek team was super-involved and provided tremendous subject matter expertise to ensure their audiences would get the information they craved.
The new site now has a clean, professional look and feel featuring large, colorful images of artificial tissues. These images provide visual power and instill confidence by their sheer size and dominance. Yet, underlying the whole site is a structure that is logical, prioritized and easy-to-navigate.
The new online store is clean and organized, with colorful professional images of the well-plates. Gone is the clutter and confusion of the old store. Now customers can clearly see the specifications of each product before making a selection to purchase. The whole experience reassures clients with a frictionless user experience.
At Stellar, we are obsessed with building strong websites and digital brands for biotechs and biopharmaceuticals. Give us a shout if your biotech is having trouble finding its voice.